3 Essential Digital Marketing Steps to Grow Your Business Now

Mark McManus

Digital marketing consultant and freelancer with 10+ years’ experience - both in-house for brands, and agency-side. I work with everyone from one-man-band coffee trucks, to international brands like LEON, Ole & Steen and more. Schedule a chat for a free, no obligation consultation to see how you can grow your business through digital marketing.

As a business owner, you know that growing your business requires more than just a great product or service. In today's digital age, leveraging the right tools and strategies can make a significant difference in your growth trajectory. Here are the three crucial steps I would take immediately to enhance your digital marketing efforts and drive business growth.

Unsure how to action these? Schedule a chat with me today. It’s completely free, with no obligation or commitment.

TL;DR? To grow your business in the digital age, install and optimize website analytics to track key metrics and refine your strategies, implement tracking pixels from platforms like Meta and TikTok for targeted advertising and retargeting, and establish a CRM system to organize customer information and build a segmented email database for personalized communication. For expert help, schedule a free, no-obligation chat to optimize these strategies and drive business growth.

1. Install and Optimize Website Analytics

The first step to improving any aspect of your business is understanding your current performance. This is where website analytics come into play.

Why It Matters: Website analytics provide valuable insights into how visitors interact with your site. This includes data on page views, bounce rates, traffic sources, user behavior, and conversion rates. Without this information, you're essentially flying blind, making it difficult to make informed decisions.

Action Steps:

• Install Google Analytics: This free tool from Google offers comprehensive data on your website traffic and user behavior. Make sure it's properly set up and configured to track the metrics that matter most to your business.

• Set Up Goals and Funnels: Define what constitutes a successful user action (e.g., a purchase, form submission, or newsletter sign-up) and set up goals in Google Analytics to track these actions. This will help you understand your conversion rates and identify any bottlenecks in your sales funnel.

• Regularly Review Reports: Schedule regular reviews of your analytics data. Look for trends, spikes, and drops in traffic and user engagement. Use these insights to refine your marketing strategies and improve your website’s performance.

Struggling to do this? I can do it for you within 1 day - schedule a chat and let’s get it fixed. Without it, you have no data or information on how your website performs, or how your customers interaction.

2. Implement Tracking Pixels

To effectively re-target your current customers and find new ones who exhibit similar behaviors, tracking pixels are essential.

Why It Matters: Tracking pixels from platforms like Meta (Facebook), TikTok, and others allow you to collect data on your website visitors and their actions. This data is invaluable for creating targeted advertising campaigns, re-targeting visitors who didn’t convert initially, and finding lookalike audiences who are likely to be interested in your products or services.

Action Steps:

• Install Pixels on Key Pages: Ensure that your Meta, TikTok, and other relevant pixels are installed on critical pages of your website, such as the homepage, product pages, and checkout pages. This enables these platforms to track user interactions and build custom and lookalike audiences.

• Create Custom Audiences: Use the data collected by these pixels to create custom audiences for re-targeting. These are users who have already shown interest in your business but may need a nudge to convert.

• Develop Lookalike Audiences: Platforms like Facebook and TikTok can analyze your existing customer data to find new users who exhibit similar behaviors and characteristics. Targeting these lookalike audiences can significantly expand your reach and increase the likelihood of conversions.

Struggling to do this? I can do it for you within 1 day - schedule a chat and let’s get it fixed. Without it, you have no way of understand your customer demographic, retargeting them to convince them to convert, or building lookalike audiences to find similar customers.

3. Establish a CRM and Build an Email Database

Understanding who your customers are and maintaining regular communication with them is crucial for sustained growth. This is where a Customer Relationship Management (CRM) system and a robust email database come into play.

Why It Matters: A CRM helps you organize and manage customer information, track interactions, and personalize your marketing efforts. An email database allows you to stay in touch with your customers, providing them with valuable content, updates, and promotions.

Action Steps:

• Choose the Right CRM: Select a CRM system that fits your business needs and budget. Popular options include Salesforce, HubSpot, and Zoho CRM. Ensure it integrates well with your existing tools and platforms.

• Build and Segment Your Email List: Start collecting email addresses through website forms, social media, and in-store promotions. Segment your list based on criteria such as purchase history, demographics, and engagement levels to send targeted and relevant emails.

• Personalize Your Communication: Use the data in your CRM to create personalized email campaigns. Tailor your messages to address the specific needs and interests of different customer segments. This can lead to higher engagement rates and increased customer loyalty.

• Leverage Data for Insights: Analyze the data collected in your CRM to gain deeper insights into your customer base. Use this information to refine your marketing strategies and develop more effective campaigns. Additionally, use this data to create lookalike audiences for targeted advertising.

Struggling to pick a CRM or get set-up? I can do it for you within 1 day - schedule a chat and let’s get it fixed. Without it, you have nowhere to store customer data, which will be needed to start retargeting your customers, or finding lookalike customers to grow further.

Get Expert Help to Accelerate Your Growth

Implementing these three steps will set a strong foundation for your digital marketing efforts. However, navigating the complexities of digital marketing can be challenging. As a digital marketing consultant, I can help you optimize these strategies and more, ensuring you achieve the best possible results.

Schedule a chat. Let's work together to take your business to new heights!

By focusing on these essential steps and leveraging expert guidance, you can accelerate your business growth and achieve lasting success in the digital landscape.